I woke up this morning in a brand new place. Fall is in the air, rain and wind sweep through the northern Illinois landscape, and I am now the owner of my own business. It is crazy to say those words after all these years of sitting on the sideline planning my move, but I now know what it feels like to build something from the ground up and make a sale on my first official day in business. I have a long way to go and several more things to figure out, but the key to making this all happen was my decision to start, which also happens to be the message of my new brand.
Trailblazerry officially started in September of 2014 as a personal blog where I would share my pictures, talk about what was in them, and explain in-depth how the images made me feel. Over the months, it would transform into an outlet for me to write about topics that struck a chord within, in addition to serving as a source of encouragement for people. I would talk about my struggles, how I got through them, and the things that we can all do to make the most out of the journey we are all on together. More than anything, I wanted to create an environment where people would be motivated to embrace their today and feel comfortable sharing how they got to the place they are in. I think the only way this is possible is by making the conscious effort to do the things you love, which is easier said than done when thinking about the constant pressures of everyday life.
It seems like there are so many people, myself included, who get so bogged down by every day life. We do the same things over and over again (wake up, go to work, come home, relax for a bit, go to sleep, and do it all over again) and it can become both discouraging and downright maddening. We think to ourselves “This can’t be how life is really supposed to be”, yet we have no clue how to break out of this funk. Things changed for me the day I realized that life is too darn short to feel stuck. I started making an effort to do things I loved daily, whether it was taking up a new hobby, writing, reading, working out, trying out a new restaurant, hanging out with friends, working on my sketches, planning a trip, coaching baseball, etc. The culmination of those things led to the formation of my company, Trailblazerry Brand Co., which is an outlet for me to do what I love and encourage others to do the same.
We are all going to have days where things do not go our way (the boss dumped a bunch of work on your desk at the end of the day, the kids are acting up, your weekend plans fell through, etc.), but we need to realize how much of a blessing life really is and that even our worst days are not as bad as we perceive them to be. Look for the positives in your day. Create a list of the things you want or enjoy doing and make an effort to do them daily. Embrace the idea that life is something to be lived and not simply “gone through”. Most importantly, make the decision to start.