Hey everyone! I hope all is well. I am just stopping by to update everyone on how progress is going with TBCo. and to give you a little bit of a glimpse into where we are going in the future. Lets get started!
The brand turned one year old a week and a half ago and it has been an awesome experience. While I have run my own businesses in the past, I have never gone through something in which I built everything from the ground up. I financed everything myself using limited funds, filed all the necessary paper work myself, sought out help in areas where I was unfamiliar, and launched something that always seemed like a pipe dream to me. There are still days where I have no clue what I am doing, but I have enjoyed parts of this process to the core of my being.
While my tone of voice is very upbeat, I would be lying if I said my brand had not brought me more than a fair share of frustration. There have been months where I have not sold a single t-shirt and that continues to be discouraging. I have not figured out how to market effectively to the level beyond my warm bodies. I have not had the best luck with the “influencers” I have chosen to gift free product to in exchange for helping me promote. I am still in the hole financially and have not broken even. I have not been able to come up with new designs and release them. In all honesty, there are times where I have felt like a complete failure and thought it would be easier to throw in the towel. At times, I have just about convinced myself that I had enough going on in my life and one more thing on my plate would not help. I am glad I did not listen to those voices in my head. I am glad I continue to move forward.
I may not be where I want to be, but I am going to continue moving forward because I love my brand and what it represents. I am not going to ask people to write for me, but I will welcome anyone who wants to write. I am going to personally commit to writing at least twice a month passing on wisdom and why my today matters. Listening to the advice of a true influencer, inspiration, and friend (Co-Founder of The Outbound Life, Kody McCormick), I am going to continue reaching out to people who I believe embody my brand’s message. Maybe I will grab the attention of the right person one day. I am going to work on selling through my current stock of shirts and I am going to work on new designs. I may try the new approach of creating smaller batches of shirts to make more of a “limited release” experience. Most importantly, I will continue to put the pieces together and get better every single day. This brand embodies everything I want to do in life and I am going to make things work.
Thank you to everyone who has supported my journey with kind words and by purchasing gear. I will continue to do my best to make you proud. Until next time.